Normally, university students are expected to utilize and transmit their independent thinking into essay writing. Students need to write reports or reviews of certain topics to show their ability in critical thinking. On the grounds of this expectation, students have to learn and acquire essay writing’s skills in order to achieve a good academic result.
To help students further enhance their writing capacity, relevant resources available for loan are to be recommended below. These items plus some other references in pdf format may be placed in Reserve Collection in our library. Please consult the Circulation Librarian at the information desk for further information.
There are different essay types:
- Business letter
- Media release
- Feature article
- Writing tips
A media release is the information that you wish to release to the media about a company, organization, product or event. The advantage of media releases over advertising is that they can help you secure powerful and free media coverage because your copy is seen as more credible. This means that a media release has to have value as news: if all you’re doing is trying to get free advertising, the copy will be seen as hard-selling and lacking newsworthiness, and will be less likely to be published or broadcast.
Structure of media release
The inverted or upside-down pyramid is a general guide to how information is presented in a media release.
Writing a media release
A media release should begin with a lead, expand on the lead and proceed to present information in decreasing order of importance. This ‘inverted pyramid’ style, as shown in the diagram above, allows an editor to perform his or her job – that is, edit- from the bottom up.
A feature article is a tool to help selling things. It can sell an idea, a product or a service. Feature articles are prepared by a public relations writer to get the client’s name, ideas, products and/or services into the media. Feature articles are important in public relations and image building because they can be used to get free advertising.
A feature article is a soft-sell way of getting a message across to consumers. Often consumers are not even aware that they are being sold a new idea, product or service. Newspapers and magazines rely on feature stories as a source of inexpensive reporting. An editor may choose to modify a feature story, but many editors print them exactly as they are written.
Feature article grabs readers’ attention and interest. More importantly, by using quotes, it helps to create interest. Students can use interesting title, pictures with caption to increase the attractiveness for feature article.
Two suggestions are listed below for students to consider what to write for a feature article.
A profile tells the story of a person. Everyone is interesting in his or her own way and the job of the interviewer/reporter is to find that interesting story and present it to the readers.
- Behind-the-scenes features
People are fascinated with processes. We use thousands of products and services every day, but seldom get an understanding of how products are made or services are organized. A behind-the-scenes feature helps explain these things and give the readers an appreciation and conversation point when using the products and service.